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avatar for Petra Hoeksema

Petra Hoeksema

IBM Benelux
Design Thinking leader
Experienced customer experience, interaction and user interface, designer. Certified IBM Design Thinking leader, enabling IBM and their customers applying the IBM Design Thinking framework to their projects and engagements. In the more then 20 years working at IBM, always looking for ways to bring together users and technicians. Graduated as Technical Business Administration Engineer and graphic designer, working in the field of marketing, sales, technology and design.