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Isabelle Garcia van Gool

IBM Benelux
Brand Manager
Isabelle is the brand manager for IBM Benelux and has been working at the company for 4 years. With a background in Strategic Product Design (Delft University of Technology), she started her career as a consultant for IBM Interactive, IBM's digital agency. Passionate about customer experience, she then moved onto marketing where she created personas and customer journeys for IBM's local target audiences. She was also responsible for a number of marketing programs, including the enablement program of IBM Benelux sellers. As the brand manager she ensures that the IBM brand is correctly positioned into the Benelux market. She has been using design thinking in her work from the very beginning and is a big believer in the power user-centered thinking and designers can have in various fields of work.