Anna is a digital marketing expert and international thought leader at the intersection of business, design and technology,helping companies make sense of data to empower their business. With a start-up mentality and digital agency background Annabrings in a sense of simplicity and human scale to digital transformations. She is passionate about bringing innovative technologyto life by imagining the art of the possible, using design thinking to develop personalized tech solutions to company everydayproblems.

Currently Anna leads Business Development for IBM´s Fashion and Lifestyle practice and is based in Amsterdam. Previously Anna was partner at leading digital agency Favela Fabric and international strategy director at BBDO after starting her career as astrategy consultant with McKinsey in London.

Raised in Germany and educated in the UK, Anna has been active in the US, the Netherlands and across Europe. She is an avidcollector of fashion and adores Belgian designers.