I'm calling out the elephant in the room: being a 'creative' is just not experienced as professional behaviour. That's a century or two of cultural conditioning for you :(. Darn! I want to proudly self-identify as an Explorer! We all should!
Why? Because creative problem solving is the only job of the future. So I'm talking about you too! Let's take pride in bringing our creativity to the table.
(This short talk is followed up by a workshop (challenge) on the same topic at 14:30, Stage 2.)