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Wednesday, August 24 • 12:00 - 13:30
How to make Design Thinking work in large organisations? Workshop on a cognitive user case

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Speakers
avatar for Isabelle Garcia van Gool

Isabelle Garcia van Gool

Brand Manager, IBM Benelux
Isabelle is the brand manager for IBM Benelux and has been working at the company for 4 years. With a background in Strategic Product Design (Delft University of Technology), she started her career as a consultant for IBM Interactive, IBM's digital agency. Passionate about customer... Read More →
avatar for Petra Hoeksema

Petra Hoeksema

Design Thinking leader, IBM Benelux
Experienced customer experience, interaction and user interface, designer. Certified IBM Design Thinking leader, enabling IBM and their customers applying the IBM Design Thinking framework to their projects and engagements. In the more then 20 years working at IBM, always looking... Read More →
avatar for Stephane Massonet

Stephane Massonet

IT / Innovation Architect, IBM Benelux
Stéphane Massonet is IT Architect at IBM Belgium and Innovation Architect at IS4F (an IBM Company). Stéphane has been working as an IT Architect for large financial organization across the Benelux, helping them develop their innovation agenda and define their digitalization... Read More →


Wednesday August 24, 2016 12:00 - 13:30 CEST
Workshop 1