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Friday, August 26 • 12:45 - 13:30
Artificial Intelligence & Design. The end of the user experience as we know it?

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Short description:

2015 was characterized by unparalleled dynamics in the area of artificial intelligence not only in the technological perspective - AI becomes one of the most important tools for UX designers. It can make the interaction mit machines more human and integrate it flawlessly in our daily lives. But is there a flip side, will AI be the end of the design and designer as we know them?


AI, personalization, Zero UI, micro interactions, robotics, algorithms, privacy

Long Description:

Tech giants such as Google, Facebook, IBM, Microsoft and Amazon not only proclaimed artificial intelligence as the strategic priority that will determine the future of their organizations, but have successively announced the achievement of new milestones. What has made these milestones exceptional is that instead allowing these new advancements to influence only their own products, these companies have made their successful developments available to all other organizations for use and integration into their respective products.

And as AI is being integrated into more and more products, it will also influence the way we think about customer experience and user interfaces. We are getting used to some early AI-enabled approaches involving predictive personalization and conversational interfaces. 

With Zero UI (or "no UI") we can go one step further. Thanks to computer vision and voice recognition machines can understand our way of communicating: our words, mimics and gestures. Especially wearables such as smart watches or home automation systems like Google Nest clearly show that a graphic user interface (GUI) is a limiting factor for increasingly smaller computers.

All tech giants followed Apple with their versions of voice activated assistants that contain a range of AI components and made pro-active experiences possible: Google NowMicrosoft CortanaFacebook MAmazon Echo – yes, even Barbie – interact with human beings using natural language and carry out an ever increasing set of functions.

While it may seem counterintuitive, AI combined with UX huge step into humanizing the human-machine-interaction. A goal of great UX is to continually learn from its customers to increase usability and joy of use, to minimize errors and frustrations. AI can make efforts to reach it lot easier.

But is there a flip side to this amazing development? What are the consequences of the artificially intelligent design for our privacy and self-determination? Will AI be the end of the design and designer as we know them?

avatar for Agnieszka M. Walorska

Agnieszka M. Walorska

Founder, Creative Construction Heroes
Agnieszka M. Walorska is a founder of a digital consultancy Creative Construction Heroes GmbH (www.creativeconstruction.de), focusing on User Experience and Digital Innovation. Agnieszka is a speaker and author of publications on User Experience and digital innovation. She has lead successful UX and innovation projects for banks and energy, insurance and media companies. Agnieszka is dealing with digital... Read More →

Friday August 26, 2016 12:45 - 13:30 CEST